/ branding / Holdens
/ holden to your marketing hats
the company :
Holdens is a leading, independent furniture retailer.
the brief :
With increasing competition from companies such as IKEA, they needed to reassesses their market position, and strengthen their image and reputation.
the results :
We identified in-depth market knowledge as the key to building an effective campaign strategy, and delivered a cost effective research programme. Our new strapline adds a softer and brighter element to their corporate identity and highlights the lifestyle experience that Holden offer, whilst appealing to a broader demographic range. The refocused proposition has been implemented through every aspect of Holdens, from an appealing window display to effective in-store graphics and signage.
Regional advertising, a redesigned website and new loyalty scheme materials have increased awareness of repositioned brand to current and potential customers.