Copywriting & Pr for Extra from Lawrence & Pierce in Nottingham with a passion for Branding Design Communication now with Diversity Marketing

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/ Beaconfield VIP launch day

the company :

Extra is an established market leader in the provision of   motorway services. There are currently six Extra amenity service areas, two motorway forecourt service areras across the country, with several in development.

the brief :

Extra’s motorway service area in Beaconsfield, the largest in Britain, required a launch that would leave a positive and lasting impression.

the results :

We created and coordinated a variety of launch activities. Radio advertising drew both local and passing traffic to the services, and press and online promotions encouraged visits from the local community. An exciting VIP opening event, which included a precision driving and Formula 1 Ferrari display, and a luncheon on the site’s lakeside terrace also created interest in the site on a wider level.